The art of data storytelling for travel management

From Numbers to Narrative: Transforming Your Travel Strategy

In today's fast-paced business environment, travel managers are shifting from focusing solely on daily logistics to embracing a broader, strategic perspective. As data storytelling becomes increasingly pivotal, 54% of travel managers report that their company's travel strategy is now assessed at the C-suite level. Meanwhile, 50% of organisations are attaching specific KPIs to their travel budgets, underscoring the importance of leveraging data to tell compelling stories and drive impactful business outcomes.

The challenge? Transforming the endless stream of data, every booking, reimbursement, and itinerary, into compelling narratives that convey value and drive business outcomes like cost control, business traveller wellbeing, sustainability, and growth.

That’s where our latest eBook, The Art of Data Storytelling for Travel Management, comes in, showing you how to shape scattered data points into stories that inform strategy and inspire action.

Why It Matters?

· Learn how leading travel experts turn data into stories that resonate with stakeholders, influencing decisions at the highest level.

· Discover steps to build a reliable data foundation and use it to craft impactful narratives.

· Understand how to use these stories to drive action and strategy across your organisation, moving from metrics to meaningful, measurable impact.

What You'll Find Inside:

· Strategies for establishing data credibility and creating a unified picture across travel, expense, and payment.

· Techniques to define priorities and metrics that matter most to leadership.

· Tips for translating information into clear, impactful insights that inspire change and align with business goals.

· Methods to embed data stories into everyday processes, driving behavioural change and improving program maturity.

Data storytelling transforms raw information into influence. It connects insights to business goals, builds trust across departments, and shows leadership teams that travel is far more than a cost centre; it’s a performance lever. This guide will provide you with the steps to get there – download it today to learn more.

^{Source: 2025 Deloitte Corporate Travel Study}